In this powerhouse episode, Sasha sits down with Josh Nelson, a guy who might just be the most business-savvy law firm owner you've never heard of. Josh runs a wildly successful estate planning and probate firm that brings in just under $12 million a year, and he built it from scratch with a business mindset that’s rare in this industry.

📰 About Josh Nelson:

Josh is the CEO of Nelson Elder Care Law, a high-volume estate planning law firm that helps over 150 families every month. He’s scaled the business beyond himself by building a leadership team, ditching billable hours, and focusing on real business metrics, things like cost per acquisition, average case value, and conversion rate.

👉 Sasha and Josh explore:

— Why hiring more lawyers won’t scale your firm and what to do instead

— The real cost of the acquisition trap at $1M/month revenue and how Josh is solving it

— How to structure a team that runs without you, and frees you to lead

— The surprising trick that keeps their clients’ loved ones safe in nursing homes

— His no-BS roadmap to replicate this model from scratch in any market

👉 Main Takeaways from the Episode:

— Stop doing everything yourself – delegate, automate, and focus on leadership.

— Build your marketing engine before you hire a big team, revenue first, then scale.

— Hire A-players and pay them well, it’s cheaper than constantly replacing people.

— Track only the law firm KPIs that actually move the needle, like booked consults per day.

— Invest in mentors or coaches who are 10 steps ahead of you, shortcut your growth.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

📞 Connect with Josh Nelson:

• Website: https://nelsoneldercarelaw.com/ 

• LinkedIn: https://www.linkedin.com/in/joshuanelsonjd/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook:https://www.facebook.com/growlawfirm

• Email: [email protected]

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this episode, Sasha sits down with Emily Hirsekorn, a former attorney turned career coach who’s helping lawyers build careers that actually align with their values. Emily spent years in legal practice and administration before realizing the path she was on wasn’t sustainable, so she pivoted. And now she helps other lawyers do the same, without blowing it all up.

📰 About Emily Hirsekorn:

Emily is a certified career coach who works primarily with attorneys and law students to help them find clarity, build confidence, and pursue fulfilling legal careers without the burnout. She’s the founder of Emily Hirsekorn Coaching and is a leadership coach for the Florida Justice Association.

👉 Sasha and Emily explore:

— Why burnout is rampant in the legal profession and how to recognize it early.

— How to craft a legal career that aligns with your values instead of draining your energy.

— The silent crisis of identity so many lawyers face when they realize law isn’t what they thought it would be.

— What law firm leaders can do to retain top talent and avoid losing great people to poor culture.

— The communication gap between tough-minded firm owners and their emotionally intelligent team members.

👉 Main Takeaways from the Episode:

— Build a law firm culture that goes beyond just being a “good employer”,  today’s talent expects more.

— Redesign your legal career to align with your personal values instead of settling for burnout.

— Improve internal communication by having honest conversations with your team regularly.

— Prioritize flexibility and emotional intelligence in your leadership style to retain top performers.

— Invest in leadership development so your managers actually know how to manage people, not just cases.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

📞 Connect with Emily Hirsekorn:

• Website: http://hirsekorncoaching.com/ 

• LinkedIn: https://www.linkedin.com/in/emilyhirsekorn/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook:https://www.facebook.com/growlawfirm

• Email: [email protected]

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if working less could actually make you more money? In this powerful episode, Sasha sits down with Mark Powers, co-founder of Atticus and one of the most trusted advisors to law firm owners for over 35 years. With over 20,000 attorneys coached under his belt, Mark reveals three surprisingly simple yet highly counterintuitive concepts that can completely transform your law firm over the next three years.

📰 About Mark Powers:

Mark is the original founder of Atticus, a firm that’s helped over 20,000 attorneys build practices that support their lives. With a unique blend of time management, business strategy, and vision-building tools, Mark has helped attorneys across all practice areas rethink what success looks like.

👉 Sasha and Mark Explore:

— Why most law firm owners are stuck working harder for less.

— Why burnout is not a badge of honor and how to design a firm that supports your life.

— What law firm owners must unlearn if they want to grow.

— How shifting from reactive to proactive time management unlocks new levels of freedom and revenue.

👉 Main Takeaways from the Episode:

— Prioritize law firm profitability over top-line revenue, take your profit first, run your firm on what’s left.

— Cut your hours strategically, design systems so your firm doesn’t rely on your constant presence.

— Raise your prices confidently, attract better clients who respect your value.

— Eliminate “heroic behavior”, stop doing everything yourself and start building a real team.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

📞 Connect with Mark Powers:

• Website: https://atticusadvantage.com/ 

• LinkedIn: https://www.linkedin.com/in/mark-powers-9a648ba/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook:https://www.facebook.com/growlawfirm

• Email: [email protected]

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this episode, Sasha sits down with Brian Chase, Managing Partner at Bisnar Chase and one of the most genuinely fulfilled attorneys you'll ever hear from. Not the Instagram highlight reel kind of happy, the real deal. After 33 years in the game, Brian still says, *“I love what I do. I can’t believe I get paid for this.”* Let that sink in.

📰 About Brian Chase:

Brian is the managing partner at Bisnar Chase, leading one of the top personal injury firms in the country. With 33+ years of experience, he's driven by one thing: making a real impact. From suing auto giants like Ford to recovering nearly a billion dollars for clients, Brian's success comes from his mission-driven approach.

👉 Sasha and Brian explore:

— Why Brian went into law not to chase money but to make an impact.

— How Brian found purpose in suing giant corporations like Ford, Takata, and Big Pharma.

— Brian’s philosophy on collaboration over competition, even in high-stakes litigation.

— The behind-the-scenes strategy of winning 7 and 8 figure verdicts.

— How faith, family, and fulfillment drive him more than dollars ever could.

👉 Main Takeaways from the Episode:

— Build purpose into your work so burnout doesn’t stand a chance.

— Align your team around a mission, not just law firm KPIs or money.

— Treat helping people as your business model, not just your marketing pitch.

— Pick your practice area with intention and build a firm that reflects what you actually believe in.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

📞 Connect with Brian Chase:

• Website: https://www.bestattorney.com/

• LinkedIn: https://www.linkedin.com/in/briandchase/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook:https://www.facebook.com/growlawfirm

• Email: [email protected]

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this episode, Sasha Berson sits down with Lisa Zeiderman, managing partner at Miller Zeiderman LLP, a powerhouse family law firm in New York with over 50 employees and more than 20 attorneys.



What makes this firm special isn’t just its size. It’s how they got there. Lisa shares the behind-the-scenes systems, philosophies, and people that helped her build one of the most successful family law firms in the country, and why most law firm owners are doing it backward.

📰 About Lisa Zeiderman:

Lisa is not just a brilliant attorney, she’s a natural rainmaker, team builder, and visionary firm leader. Her success came from a rare blend of skill, instinct, and knowing exactly what to delegate. From her early career in fashion to managing a multimillion-dollar firm with her partner and her husband, Lloyd, Lisa’s story is a blueprint for law firm growth.

👉 Sasha and Lisa explore:

— The real reason most lawyers struggle with hiring and how Lisa learned to build a team.

— How her husband Lloyd became the firm’s “secret weapon”.

— Why rainmaking came easy to her, and how attorneys can learn to be more charismatic.

— The firm’s bold approach to unlimited vacation and work-life harmony.

— How mentoring programs helped them scale from 2 attorneys to over 20.

👉 Main Takeaways from the Episode:

— Hire proactively before you hit capacity, not reactively when you're drowning.

— Define your firm’s culture early, then reinforce it every single day through actions and expectations.

— Teach your attorneys how to rainmake by helping them become more engaging, well-rounded professionals.

— Build a happy, high-performing law firm by leading with purpose, loving the work, and aligning your team to a meaningful mission.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

📞 Connect with Lisa Zeiderman:

• Website: https://lisazeiderman.com/ 

• LinkedIn: https://www.linkedin.com/in/lisazeiderman/ 

• Instagram: https://www.instagram.com/lisazeiderman/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook:https://www.facebook.com/growlawfirm

• Email: [email protected]

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this episode, Sasha Berson sits down with Liz Wendling, founder of The Rainmaking Coach, and one of the few experts laser-focused on the two most critical and overlooked moments in the client journey: the intake call and the consultation. If you think you're losing clients because of your marketing, you're probably wrong. You're losing them on the phone, before your attorneys even get a chance.

So if you're tired of consultations that ghost or intake calls that go nowhere, this episode is the wake-up call your law firm needs.

📰 About Liz Wendling:

Liz is the go-to consultant for law firms who want to stop leaving money on the table and start converting more leads into paying clients. She’s a sales coach for attorneys, without the sleaze. For the last 17+ years, Liz has been showing law firms how to turn intake and consultations into high-converting, human-first experiences.

👉 Sasha and Liz explore:

— What “being your highest and best self” during consultations really means.

— How to create an experience that makes prospects say: “I already like this firm.”

— Why your receptionist might be costing you a million bucks.

— Secret shopping: what it reveals, and why every firm should do it.

— The difference between marketing that gets leads, and systems that close them.

👉 Main Takeaways from the Episode:

— Create intake calls that make potential clients feel seen, heard, and understood before you dive into the legal stuff.

— Train your team to connect on a human level. Practice it regularly. Systematize it so it happens every single time.

— Engineer “wow” moments during client intake and consultations to instantly build trust, because trust is what gets them to sign.

— Leverage the fact that most firms ignore this. Stand out by being the one that doesn’t.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

📞 Connect with Liz Wendling:

• Website: https://www.therainmakingcoach.com/ 

• LinkedIn: https://www.linkedin.com/in/lizwendling/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook:https://www.facebook.com/growlawfirm

• Email: [email protected]

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this episode, Sasha Berson sits down with Jason Levin, keynote speaker, author of Relationships to Infinity, and founder of Ready Set Launch, to talk about the real reason your law firm might not be growing: you're not staying in touch.

If your inbox is full but your pipeline is dry, if you know a thousand people but barely talk to ten, this episode is a must-listen.

📰 About Jason Levin:

Jason is the founder of Ready Set Launch, where he helps attorneys and other professionals grow their practices through intentional relationship-building. He’s worked with partners, counsel, and managing partners to develop business, grow revenue, and even transition into retirement – all by leveraging one core skill: keeping in touch.

👉 Sasha and Jason explore:

— Why “keep in touch” is the most broken promise in business, and how to fix it.

— The #1 way attorneys sabotage their own legal business development and how to turn it around.

— How to grow your law firm without changing who you are, introvert or extrovert.

— The ideal client profile: why it matters more than any pitch deck or marketing funnel.

— Why your network is your net worth, especially in law.

👉 Main Takeaways from the Episode:

— Stay visible in your network, or risk being forgotten in a relationship-driven business.

— Build a networking system that fits your personality, no ninja skills required.

— Practice listening and connecting with intention, it’s a business skill and a life skill.

— Show up consistently, because the best rainmakers win with steady effort, not volume.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

📞 Connect with Jason Levin:

• Website: https://readysetlaunch.net/

• LinkedIn: https://www.linkedin.com/in/jasonlevinspeakertrainercoach/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: [email protected]

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Are you running a law firm… or is your law firm running you? If you’re stuck working 60, 70, even 90 hours a week, wearing all the hats, and still feeling like you’re not getting ahead, this episode is a must-listen.

In this episode, Sasha Berson sits down with Elizabeth Miller, the founder of From Lawyer to Law Firm Consulting Group. Elizabeth shares insights from her 10+ years of experience helping solo and small law firm owners step out of survival mode and start running their firms like real businesses.

📰 About Elizabeth Miller:

Elizabeth is the founder of From Lawyer to Law Firm Consulting Group. With over a decade of experience helping small and mid-size law firms run smoother and scale smarter, she’s on a mission to help attorneys become business owners without losing their sanity.

👉 Sasha and Elizabeth explore:

— Why attorney billing is the #1 problem holding most law firms back.

— How to collect more of what you bill without chasing clients.

— Why your staffing issues might be your fault, and how to fix them.

— How bringing in the right administrator can free you up to focus on practicing law.

👉 Main Takeaways from the Episode:

— If you don’t get paid, you don’t have a law firm, you have a hobby. Fix your billing.

— Staffing isn’t just about finding people. It’s about keeping them, and that starts with you.

— Post-COVID staffing expectations have changed. If you’re not adapting, you’re falling behind.

— You can’t scale your firm if you’re stuck doing everything yourself.

— A law firm that runs like a business is worth more, whether you want to sell it one day or just get your life back.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/.

📞 Connect with Elizabeth Miller:

• Website: https://fromlawyertolawfirm.com/

• LinkedIn: https://www.linkedin.com/in/elizabeth-m-miller-mba-5b644b21/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: [email protected]

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this episode, Sasha Berson sits down with Gary Mitchell of OnTrackCoach, a pioneer in coaching lawyers and law firm owners for nearly two decades. In this episode, they break down how to escape the traditional, burnout-driven law firm model and create a business that works for attorneys. If you’re tired of feeling stuck in your own firm, this episode is for you!



📰 About Gary Mitchell:

Gary Mitchell is a law firm coach, author, and speaker who has spent the last 20 years helping law firm owners break free from the old, burnout-inducing firm model. Through his coaching, he enables attorneys to design firms that provide financial success and the lifestyle they want. He’s also the author of multiple books, with his latest, Growing a Law Firm to Suit Your Lifestyle, currently in the final editing stages.

👉 Sasha and Gary explore:

— Why so many lawyers feel trapped in their firms and how they can escape the grind.

— The biggest mistakes lawyers make when trying to grow their firms.

— Why the traditional law firm model is broken and what to do instead.

— How COVID-19 changed the legal industry and brought self-care to the forefront.

— Why a fulfilling life outside of law leads to a more profitable practice.

👉 Main Takeaways from the Episode:

— You don’t have to sacrifice your personal life to run a successful law firm.

— The most successful law firm owners prioritize leadership, HR, and law firm management, not just getting more clients.

— If your firm isn’t structured around your lifestyle, you’re setting yourself up for burnout. 

— Build a fulfilling life outside of your law firm to enhance your productivity and satisfaction. 

— A law firm that works for you instead of controlling you is possible; you just need the right strategy.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

📞 Connect with Gary Mitchell:

• Website: https://ontraccoach.com/lawyer-coach/ 

• LinkedIn: https://www.linkedin.com/in/garyemitchell/?originalSubdomain=ca 

• Instagram: https://www.instagram.com/ontrac_coach/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: [email protected]

• Phone: (312) 854-7724

• Phone: (312) 854-7724

Have you ever thought about buying a law firm to grow your current business? Or maybe you’ve considered selling your law firm and cashing in on the years of hard work you’ve put in? Either way, this episode is a must-listen.



In this episode, Sasha Berson sits down with Jeremy Poock, Esq., the founder of Senior Attorney Match, a leading platform and brokerage focused on law firm sales and acquisitions. Jeremy shares insights from his 12+ years of experience helping small and mid-sized law firm owners navigate successful sales and purchases.

📰 About Jeremy Poock:

Jeremy Poock is an attorney and the founder of Senior Attorney Match. Since 2013, he’s helped dozens of law firm owners sell and buy firms, focusing on small business law firms with revenues typically under $10 million. Jeremy’s hands-on approach and deep understanding of law firm valuations and succession planning have made him a trusted advisor in the legal space.

👉 Sasha and Jeremy explore:

— Why most law firm owners overlook the opportunity to sell their practice.

— How law firm sales are evolving from “Law Firm Sales 1.0” (book of business) to “2.0” (brand and digital value).

— Why many lawyers are hesitant to buy firms, and how to overcome that mindset.

— How alternative business structures (ABS) and changes in regulations may reshape the legal industry.

— The role of personal goodwill in law firm valuation and how it impacts sales.

👉 Main Takeaways from the Episode:

— Growth through acquisition is an underrated strategy for law firm owners, but that’s changing fast.

— Many law firms are more valuable than their owners realize. Planning ahead can maximize the sale price.

— Culture fit is critical in any law firm sale. A mismatch can sink a deal, no matter how good it looks on paper.

— The legal industry is slowly moving toward greater acceptance of private equity and non-lawyer ownership, creating new opportunities (and risks) for law firms.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

📞 Connect with Jeremy Poock:

• Website: https://www.seniorattorneymatch.com/

• LinkedIn: https://www.linkedin.com/in/jeremypoock/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm 

• Email: [email protected]

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights