What if a single $20K branding investment could bring you over $1M in new revenue? In this eye-opening episode, Sasha sits down with Robert Friedman, the founder of Fearless Branding, to dissect the painful truth about why most law firms don’t get chosen, even after spending a fortune on marketing. If you’ve ever wondered why your firm isn’t standing out in a saturated market, this episode will flip the script on everything you thought you knew about branding.

📰 About Robert Friedman:

Robert is a veteran branding strategist who's worked with entrepreneurs, lawyers, consultants, and service providers for over 25 years. He helps them stop looking and sounding like everyone else, and start getting chosen. His method is all about crafting a brand story that turns your ideal clients into enthusiastic buyers before they even meet you.

👉 Sasha and Robert explore:

— What most law firm owners get completely wrong about law firm branding.

— How a $20,000 branding project helped one client drive $500K in profit per year for 10 years – that’s a 2,500% return.

— Why your competitors are being chosen over you, and how to fix it.

— What “the brand behind the billboard” actually means.

— Real-world examples of firms that transformed their business with nothing but the right narrative.

👉 Main Takeaways from the Episode:

— Define your brand as the clear answer to "Why should I choose you?" – not just a list of services.

— Differentiate your firm by creating a narrative that no competitor can copy.

— Connect with your ideal clients by showing them who you are, not just what you do.

— Leverage brand clarity to make all your marketing, ads, website, social. work harder and convert better.

— Own a powerful, emotional idea that makes your firm memorable and trusted.

— Invest in positioning once to create an asset that pays off in client loyalty and profitability for years.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Robert Friedman:

• Website: https://www.fearlessbranding.com/ 

• LinkedIn: https://www.linkedin.com/in/rfriedmanfearlessbranding/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: [email protected]

• Phone: (312) 854-7724

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