What if your website is actually turning people away instead of converting them into clients? In this episode, Sasha sits down with Mary Blackiston, a conversion copywriter who transforms dry, robotic law firm content into persuasive, human-centered copy that actually converts.

📰 About Mary Blackiston:

Mary is a copywriter with a deep focus on conversion. She helps law firms ditch the generic “we fight for you” language and finally sound like real people that clients actually want to call. Her superpower? Making service pages, homepages, and bios sound human, emotional, and persuasive.

👉 Sasha and Mary explore:

— Why most law firm websites are leaking leads because of bland content

— How Mary turns “meh” content into magnetic, high-converting copy

— The danger of sounding like every other lawyer online

— Real examples of law firm copy that actually books more consults

— How to tell if your current content is helping or hurting your business

👉 Main Takeaways from the Episode:

— Start by auditing your homepage and law firm landing pages to make sure they don’t sound like every other firm.

— Eliminate legal jargon and tired phrases like “aggressive advocate” or “we fight for you,” and replace them with clear, emotional language that connects.

— Write your website copy the same way you’d talk to a potential client in person – like a human, not a legal textbook.

— Shift the focus of your content from your credentials to your clients’ needs by showing empathy and understanding their pain points.

— Read your content out loud and ask yourself if it makes you feel anything; if it doesn’t, rewrite it to inspire trust and action.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 

📞 Connect with Mary Blackiston:

• Website: http://www.thryvedigitalmarketing.com/

• LinkedIn: https://www.linkedin.com/in/marybblackiston/  

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: [email protected]

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights