ASML makes machines that make chips, the hearts of the devices that keep us informed, entertained, and safe. Devices that improve our quality of life and help to tackle the world's toughest problems. They build some of the most amazing machines that you will ever see, and the software to run them.

Never satisfied, they measure performance in their units that begin with pico or nano. ASML has been around for more than 35 years and companies with that kind of longevity are not always thought of as fast-moving, quick thinking, problem solvers. But as with everyone, ASML faced some major issues serving their customers during the Coronavirus required isolation.

ASML is a manufacturing company that makes large scale machines responsible for creating tiny microchips for all of the major chipmakers around the world. Keeping those machines up and running is a necessary part of the ecosystem. If the machines break once they are in a customer's lab, then the products we use every day like cell phones and computers, won't get made.

So, some engineers at ASML partnered with one of the US-based customers and piloted an AI-based solution to spot-checking the machines and keeping them running smoothly. They use Microsoft HoloLens and smartphones to simulate an onsite visit!

Peter Peusens, Director of Customer Support DUV Operations at ASML, shares how they could keep their EUV lithography technology up and running even when they couldn't be onsite with their customers. I also learn how ASML used augmented reality to maintain business continuity and customer support during the COVID-19 pandemic.