Are you confident in your launch skills? How does your background in project management lend itself to supporting a successful launch?

Today I’m talking to Tasha Booth, who is a friend, a peer, and an icon in the space of service providers. We are talking about serving both our clients and serving other service professionals, and what that looks like behind the scenes. 

For full show notes, visit theopsauthority.com/podcast/125.

Meet Tasha

Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a full service launch support agency working with established coaches and course creators with Course & Podcast Launches. Her team is over 20 members strong and works together to support their clients in being able to focus back onto their zones of genius.  Additionally, she mentors Virtual Support Pros, Launch Managers, & Agency Owners who are passionate and ready to grow their businesses while living life on their own terms, and she is the host of the How She Did That Podcast -- a podcast for Virtual Support Pros to learn business and tech tips. Tasha has been featured in Forbes, Fast Company, and Entrepreneur, and she has appeared as a guest speaker for various summits and podcasts including Amy Porterfield's "Online Marketing Made Easy," and Julie Solomon’s “The Influencer Podcast.”  Tasha is an Air Force wife to her husband Scott, stepmom to Grace & Meredith, and work from home dog mom to Stanly and Boomer. In her spare time, she watches true crime tv, sings karaoke, and tends to her organic vegetable garden. 

 

Looking back, can you identify project management skills and traits starting in childhood?

• She sees it in a different way because she has ADHD that wasn’t discovered until she was in her 20s
• Because of that, she had to create systems that worked for her to be able to function
• Now, she uses that with her visionary clients who are a somewhat scattered to “coral the chaos” and support them and translate to their team
• A lot of times we don’t see our gifts for the gifts that they are because our gifts are often the things that come easiest to us

 

“When you can unearth those gifts and realize they are true gifts that are marketable, the sky's the limit.”

 

When you first started out, did project management have a place in your service offerings?

• Absolutely. She started out as a general VA and quickly transitioned to a tech VA
• Quickly realized she was in the driver's seat out of necessity because there was so much her clients didn’t know
• She knew that experience is something that comes with time, and she also knew she could figure things out

How does project management lead to launch management?

• She started the Launch Manager Certification because she was providing a lot of launch services in her own agency and noticed that there was a huge difference between the project managers on her team who had an understanding of launches vs. strictly project management skills
• • The ones who understood launches could look at deliverables and articulate to the team what need to be changed
  • The understood launch language
• She thinks of launching as a specialty within project management

Who is the Launch Manager Certification best suited for?

• For people who are already established in the online space
• Someone who understands the common launch language
• Someone who already has the groundwork laid (such as a DOO, Project Manager, OBM, or a Tech VA) and is now ready to specialize
• Doesn’t require that you have done a ton of launch work already, but you need to understand that there will be a steep learning curve if you haven’t

• Launches are often high pressure, and those who thrive off of the pressure cooker environment do well
• Those with an adventurous spirit who wants to figure things out, and is ok with making the wrong decision
• Someone who collaborates and communicates well 

What are some common mistakes that happen when project managers step in as launch managers?

• Not managing timelines from the beginning; you need 8 weeks to execute a launch plan
• • Can’t allow client to dictate the timeline
• Not managing expectations of clients based on audience size, engagement, and the groundwork that has already been laid
• Remember that you are not responsible for the outcome of the launch in terms of revenue; you are there to support your client operationally, and it's up to your client to sell “the thing”

The Launch Manager Certification program details

• 3 month certification program
• 3 cohorts every year, next one starts in Jan 2022
• Doors close in a few weeks, check it out!
• List Natalie as the referral source

 

Weekly Ops Activity:

Tell us inside of the Ops Insiders Group: What type of launches have you managed?

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