Real world products pop up in movies and TV shows all the time. But have you ever wondered what occurs behind the scenes to make those deals happen and to ensure that both the brand and the production are happy with the final product?

Stacy Jones, CEO and Founder at Hollywood Branded, talks with me about the world of product placement and influencer campaigns.

In this episode, we discuss:

- How product placement deals work

- The industry knowledge transfer required to scale a marketing agency

- How COVID amplified the impact of product placement

- New trends in influencer campaigns and partnerships

Listen to Stacy’s podcast Marketing Mistakes (+ How to Avoid Them).

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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