Welcome to another episode of the Truth, Lies & Work podcast, the award-winning psychology podcast brought to you by the HubSpot Podcast Network. Join your hosts, business psychologist Leanne Elliott and business owner Al Elliott, as they bring you deep insights into workplace culture, leadership, and creating an environment where people can truly thrive.

Today’s guest is Ed Williams, co-founder and CEO of Candy Kittens, one of the UK’s fastest-growing confectionery brands known for its vegan sweets without artificial additives. Ed launched Candy Kittens alongside TV personality Jamie Laing, and their sweets can now be found in major UK supermarkets and worldwide. Ed is the driving force behind their creative and innovative office space, known as The Sweet Factory, which has redefined workplace culture and collaboration in the heart of London.

Building Candy Kittens: Ed shares the journey of creating Candy Kittens from the ground up, starting as a "sweets company without sweets" to becoming a household name in UK grocery stores.

The Creation of The Sweet Factory: Ed and Jamie wanted their workspace to be more than just an office—it’s designed to feel like a "real-life Willy Wonka factory." Ed talks about how their headquarters promotes creativity, collaboration, and work-life balance.

Workplace Culture and Well-being: Ed explains the balance between fostering autonomy and maintaining high performance. He discusses their unlimited holiday policy and shares how B Corp certification has become central to their business philosophy.

Managing Millennials and Gen Z: With a young team, Ed talks about the evolving expectations of modern employees, from valuing purpose-driven work to seeking out benefits beyond salary.

Working with Jamie Laing: Ed discusses his dynamic partnership with Jamie Laing, describing how their complementary skills have been key to the brand's success.

Support with Mental Health and Well-being

If you’ve been affected by any of the themes in this episode or are struggling with your mental health, the following resources may be helpful: