Did you know that most retailers start planning for the holidays now? That means planning out displays, promotions, and brand features, all while most of us are still sweating under the summer heat. As founders, we usually find ourselves reacting to our business week by week, but it can cause us to miss out on opportunities because we don’t plan far enough out.

I sat down with Sari Kimbell from Food Business Success on her podcast to discuss what you need to think about with retail and E-commerce planning for the holidays.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.