Building trust and desire with your customers takes time, so now is the time to start marketing for Christmas! In this episode, Jessica breaks down her top tips for marketing your jewellery business via social media, email, and in-person networking. She shares some Instagram content ideas that work especially well for the holiday season, offers advice about discounts and promotions, and encourages listeners to get creative with their marketing. Wherever you are in your jewellery business journey, this episode has something for you!

Episode Description:

• Thank you for buying and supporting the book! (1:41)
• Now is the time to start marketing for Christmas (4:06)
• What types of posts work well for this season? (9:30)
• Consider collaborating with other small business (10:58)
• Going live is a great way to connect with followers (12:02)
• Start emailing your list, even if it's small (13:59)
• Make a plan for the next six weeks (16:41)
• If you're going to offer a deal, consider adding something rather than discounting (17:40)
• Don't be afraid to get creative! (21:51)
• Try branching out to groups or events that can expand your network (24:34)
• Not sure where to start? Try this first. (28:30)
• Think about ways to make Black Friday work for your business (30:20)

Resources

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