In this solo episode, I’m talking about something that feels a little old-school these days: loyalty. We live in a world of next-day shipping, bargain shopping, and endless options. While convenience is great, I believe loyalty is better. Loyalty builds trust, creates long-term relationships, and pays off in ways that cheap never will.

I share personal stories about the Chevron crew that’s serviced my car for over a decade, why my family drives hours to work with one specific salesperson, and why I’ll never go to a different hairstylist. These aren’t just transactions, they’re relationships. And those relationships have brought me peace of mind, priority service, and people who genuinely care.

Whether you’re a business owner trying to build a loyal customer base or a consumer wondering if that extra $20 is worth it, this episode is a reminder that loyalty always pays off in the long game.

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