August 02, 2024

#126: Staying At The Heart Of Animal Care: The Disruptors Who Want To Replace Us, And How To Prevent It From Happening. With Dr Thom Jenkins

1 hour 12 minutes

In a world of Amazon and Uber-level convenience, where digital disruptors are changing the way the world interacts and how we do business, why do we think that the vet profession won't be impacted?

"We're facing a lot of disruption. There is this class of digital disruptive dis-intermediators that are emerging and trying to displace the position of the veterinary clinic. Many of them explicitly have the mission to become the most trusted, most convenient touch point in the pet care journey."

Dr Thom Jenkins is the co-founder & CEO of PetsApp, a client engagement platform the streamlines client interactions, and in this episode he'll show you why the veterinary profession is, and should remain, at the heart of animal care, why disruptors think they can compete for the role of ‘most trusted’, and how they’ll do it. You’ll hear how practices are integrating telemedicine and online services with the physical touch points of traditional bricks and mortar clinics, how we’re our own worst enemies when we overpromise and underdeliver, and how a tech-savvy vet sees the role of AI in the future of veterinary science. Thom also tells us about his experiences of working as a vet in China.

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Topics and timestamps

05:30 Bad Decisions, Good Stories: Dr. Jenkins' Adventures

11:21 Veterinary Career in China: Challenges and Opportunities

21:51 The Future of Veterinary Medicine: Challenges and Solutions

35:48 Managing Expectations in Veterinary Practice

36:01 The Culture of Martyrdom in Veterinary Medicine

36:46 Setting Realistic Expectations for Customer Delight

38:52 The Role of Disruptors in Veterinary Medicine

40:47 Balancing Quality, Convenience, and Cost

42:29 The Importance of Physical Touchpoints

45:35 Leveraging Technology for Better Client Communication

50:47 The Role of AI in Veterinary Practice

56:37 Addressing Bottlenecks in Veterinary Business

01:09:55 Final Thoughts and Advice for New Graduates

...more

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By Dr. Hubert Hiemstra

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