There are many misconceptions about website accessibility under the ADA. In many cases, agencies are confused about which actions are legally required and which are simply guidelines. To complicate matters, there is no federal standard, which leaves a lot of room for interpretation in the eyes of the law.

Fortunately, there are resources and expert partners that can provide guidance on ADA accessibility for websites.

To do a deep dive on the topic, I invited three experts:

- Jenna Reardon - Co-Founder of ilumino

- FM Byers - CMO of SM Digital

- Erica Canas - Senior Attorney at Legal + Creative | Toerek Law

We discuss:

- How client expectations have changed around accessibility

- What the actual legal requirements are for accessibility

- Educational resources and technical tools available

- How agencies should approach the accessibility conversation with clients

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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