In this solo episode of Design Dialogues, I’m exploring one of the most powerful tools an interior designer has in today’s crowded market: your brand story. With more designers setting up studios across Australia — from city hubs to growing regional areas — standing out is no longer just about your logo or your aesthetic. It’s about how you tell your story.

I share why your brand story is so important, how it helps you connect with clients on a deeper level, and the role it plays in setting you apart from the other designers in your area. Whether you’re helping a young family into their first home, supporting downsizers, or guiding clients through life transitions, your story becomes the bridge between their needs and your expertise.

If you’ve ever felt like you’re competing for attention in a saturated market, this episode will help you see why clarity and storytelling are just as crucial as your design skills.

Hope you enjoy the episode

Beth xx

. Why interior design markets are becoming more saturated (and what that means for your business)
. The difference between branding, style, and brand story
. How your brand story connects emotionally with clients — beyond just design aesthetics
. Common transitions your clients are facing (and how to weave those into your story)
. Why your story should be visible across social media, newsletters, and client touchpoints
. Simple ways to start crafting or refining your brand story today

. Style alone isn’t enough: Aesthetic preferences may attract clients, but your story is what keeps you memorable and relatable.
. Brand stories evolve: Your story should grow as your studio grows — reflecting who you serve and how you help.
. Client transitions are key: Whether it’s upsizing, downsizing, or designing for lifestyle shifts, clients are looking for someone who understands their journey.
. Consistency matters: Your story should filter through every client-facing touchpoint — from Instagram captions to proposals.

Here are a few prompts I share to help you shape your brand story:
. Who do I most love designing for, and what transitions are they experiencing?
. How does my process support them through those changes?
. What values or personal experiences shape how I design?
. How can I reflect my brand story consistently across all platforms?

. Interior designers in saturated markets
. Designers in regional or growing areas competing with more studios
. Studio owners who want to stand out beyond their visual style
. Designers ready to connect with clients more authentically

Want to work together? Here are the ways I can help you in your business.

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.