May 02, 2016

#1299 How to sell something other than your time – with Brian Casel

1 hour 6 minutes

If you’ve been listening to Mixergy for long enough, you probably know today’s guest came on a while back to teach a course. Just before we recorded the course, he said, “Andrew, this is private but I sold my company.” But he swore me to secrecy and I take that stuff very seriously. I’ve just been waiting and waiting to be able to tell everyone.

Brian Casel is the founder of Restaurant Engine, which creates and manages websites for restaurants. This is a business that the guy created after he was doing freelance work, doing everything himself, and he said, “I have to build something that scales beyond me.”

Today Brian runs a new company called Audience Ops. It’s a done-for-you content marketing service that will grow your audience, your email list and your customer base. And they do it all for you. The company–now that he’s learned so much from his previous business–is doing three times what Restaurant Engine ever did on a monthly recurring revenue basis. We’ll talk about how he did that.

Brian Casel is the founder of Audience Ops, which offers done-for-you content marketing service.

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