The Joey Coberly Show

13 | Naylor Taliaferro


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In this conversation, Naylor Taliaferro, known as the "Lawn Care Rookie," shares his journey from a retail management career to a successful entrepreneur in the lawn care industry. He discusses the importance of community building, networking, and the evolution of his media brand, LCR Media. Naylor emphasizes the significance of work-life balance, the concept of route density in business, and how local networking plays a crucial role in his success. He reflects on his humble beginnings and the lessons learned along the way, ultimately highlighting the fulfillment that comes from being in control of one's own destiny. In this conversation, Naylor discusses the importance of social media in building community and branding businesses, the significance of route density for profitability, and the value of self-development through learning and influential books. He shares insights on setting goals, finding purpose, and the impact of influential figures in the industry. Naylor also reflects on the pros and cons of owning a business, emphasizing the need for a balance between contentment and a growth mindset.
In this episode...
00:00 Introduction to Naylor Taliaferro and His Journey
03:01 The Birth of the Lawn Care Rookie
06:04 Building a Community in Lawn Care
09:05 Transitioning from Retail to Lawn Care
12:02 The Impact of Social Media on Lawn Care Business
15:07 Creating LCR Media and Hosting Events
18:03 The Importance of Networking and Community
21:07 Work-Life Balance as an Entrepreneur
23:59 Route Density: The Key to Success
27:08 Strategies for Achieving Route Density
29:59 The Role of Local Networking in Business Growth
01:01:05 The Power of Community and Networking
01:04:55 Route Density and Business Growth Strategies
01:08:13 Learning and Self-Development in Business
01:11:01 Influential Books and Their Impact
01:16:05 Setting Goals and Finding Purpose
01:18:07 Influential Figures in the Industry
01:26:34 The Pros and Cons of Business Ownership
01:34:22 Balancing Contentment and Growth Mindset
About the Host—
Joey & Megan Coberly are the founders & owners of The Landscaping Bookkeeper—a bookkeeping company for lawn care business owners. They specialize in teaching their clients how to understand their business numbers. When the lawn care business owner understands their numbers, they can make wise decisions that lead to profitability.
Links—
⁠⁠Schedule a 15-Min Consultation⁠⁠ with The Landscaping Bookkeeper
⁠⁠Follow Us on Instagram⁠⁠
⁠⁠Like Our Facebook Page⁠⁠
...more
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The Joey Coberly ShowBy Joey Coberly

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