What’s a Good Cost Per Patient?
In this episode of Dental Marketing Goat, Gary Bird tackles one of the most frequently asked questions in dental marketing: What is a good cost per patient (CAC)? Whether you’re growing your dental practice or helping others grow theirs, understanding CAC is critical to making smart marketing decisions and maximizing ROI.
 
Gary breaks down:
     *What does cost per patient mean and how to calculate it properly?
     *The key factors that influence CAC, include marketing, call rates, and
       patient scheduling.
     *How competition, market dynamics, and team efficiency impact your
       results.
     *Real-life benchmarks for CAC and how they connect to ROI.

Are you tracking your CAC or ROI? Share your thoughts in the comments! Let’s build a stronger dental community together.
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Got questions? Drop them in the comments, and we might feature them in an upcoming episode!

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

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Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

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