In this follow-up episode of Great Practice, Great Life, Steve Riley welcomes back guest Barb Betts for a deeper dive into a powerful idea: the confidence to build a thriving law practice begins with embracing your authentic self. For lawyers, authenticity isn’t just a buzzword—it’s a strategic advantage that drives client trust, firm growth, and personal satisfaction.

Barb shares her powerful concept of “17 moments”—life-changing events like teenage pregnancy and severe hair loss—that taught her to stop hiding and stand in her truth. These moments are critical for attorneys, revealing the resilience and identity needed to navigate complex legal challenges. By reflecting on your own “17 moments,” you can show up as a confident expert, not a performer, in client meetings and courtrooms.

Barb offers practical strategies for building a law firm with confidence:

• Price with Confidence: Stop people-pleasing and charge what your expertise is worth. Barb explains how underpricing stems from self-doubt, a common trap for solo attorneys.
• Be the Expert, Not a Performer: Clients hire you to solve problems they can’t, from divorces to business disputes. Authenticity builds trust and fosters loyal client relationships.
• Embrace Self-Doubt: Imposter syndrome signals growth. Use it to refine your approach and strengthen your practice.
• Align Practice with Purpose: Authenticity creates a rewarding practice and a balanced life, fulfilling the Great Practice, Great Life ethos.

This episode offers actionable insights to overcome self-doubt, stand firm in your value, and build a thriving practice. Tune in to learn how building a law firm with confidence transforms your client relationships, pricing strategy, and life.

In this episode:

• Exploring authenticity as a pathway to genuine success in life and law with Barb Betts
• The power of “17 moments” that shape professional and personal identities
• Embracing vulnerability and self-awareness to enhance client relationships and personal fulfillment
• Differentiating between being an expert and a performer in the legal profession, and the impact on client relationships
• Navigating pricing strategies, avoiding people-pleasing, and standing firm in your value
• Using emotional intelligence and honest communication to build client trust

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Supporting Resources:

• Barb Betts: www.barbbetts.com
• Barb Betts LinkedIn: www.linkedin.com/in/barbbetts
• Barb Betts Podcast Relationships Are Your Superpower® Ep. 85: Conquering Self-Doubt and Imposter Syndrome: podcasts.apple.com/us/podcast/ep-85-conquering-self-doubt-and-imposter-syndrome/id1530096159?i=1000645372397
• Episode 131: Beyond Word of Mouth: Systemizing Referral Marketing with Barb Betts:  atticusadvantage.com/podcast/beyond-word-of-mouth-systemizing-referral-marketing
• My Great Life® Planner: atticusadvantage.com/books/my-great-life-planner
• The Summit: atticussummit.com

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.