GTM Live

133 - Paying for Attention vs. Commanding Attention | Demand Gen Live S2 x29

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On last night's episode of Demand Gen Live, Chris and Megan covered the following topics: 

  • Lead gen vs. Demand gen: how metrics and timing define your strategy
  • Brand recognition
  • Being realistic in regards to results
  • Determining what makes most sense for your business to prioritize TODAY, not 10 years ago
  • The curve of the adoption of innovation
  • Insourcing vs. Outsourcing
  • The importance of owning your CRM, your data, your tech stack, and your ad accounts internally
  • Differences between LinkedIn personal & company page on LI strategies
  • Why companies can’t, or don’t, innovate internally
  • How marketing strategy misinformation can be often traced back to MarTech vendors
  • Paying for attention vs. commanding attention
  • When is it appropriate to recycle ad content

    • Register for our recurring live series with Dave Gerhardt here: https://us02web.zoom.us/meeting/register/tZMucOuqqT0qHNH0y3ivTKPIUAHUUQgWwQmh

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