Ten Golden Rules Internet Marketing for Law Firms Podcast

133: Pro Tips for Using VAs and More from LauLau Remote Offshore Staffing Founder, Anna Lautenschlaeger


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It seems like everyone is getting a VA - Virtual Assistant these days, and our guest this week has 5 VAs and she helps law firms, and other businesses hire the best VAs and legal staff too! Don’rt miss my conversation with Anna Lautenschlaeger, from LauLau Remote Offshore Staffing, an expert in legal staffing and business growth, plus Anna is awesome at networking, outsourcing, and process automation and she shared some of her best strategies in our conversation. Whether you're a solo practitioner or leading a fast-growing firm, her practical advice will help you scale smarter while freeing up time to focus on what matters most.

Key Topics

[03:46] How Anna’s international background shaped her career and led her to Florida.

[05:05] Lessons learned from managing teams across different industries and countries.

[06:30] Why intentional networking is more powerful than simply attending events.

[08:05] How to prepare for networking events to maximize value and create real business opportunities.

[09:40] The importance of following up multiple times to turn connections into clients.

[11:50] How lawyers can build strong referral networks and partnerships.

[13:10] The benefits of automation in legal practices and how to identify processes to streamline.

[15:05] Reviewing and updating your tech stack regularly to stay ahead in efficiency.

[17:25] Why delegating non-billable tasks is essential for law firm growth.

[18:45] How virtual assistants can handle legal support tasks, saving time and money.

[20:10] The key differences between U.S.-based and offshore legal support professionals.

[21:55] Best practices for managing remote teams effectively and ensuring productivity.

[23:40] How to maintain cybersecurity and data protection when working with virtual assistants.

[25:05] The role of cultural differences in remote work and how to bridge communication gaps.

[26:45] Why law firms struggle to find quality employees and how outsourcing solves this problem.

[28:15] The most common mistakes law firms make when hiring virtual assistants.

[29:50] The best tools and platforms for monitoring remote employees and maintaining accountability.

[31:35] Why law firms should record training sessions for easier onboarding and process efficiency.

[32:55] The importance of securing cyber insurance when working with remote teams.

[35:25] Where to find Anna and how her company, Laulau, helps law firms scale successfully.


Resources Mentioned

Books:

  • Never Eat Alone by Keith Ferrazzi - https://a.co/d/eg6pUUs 
  • Buy Back Your Time by Dan Martell - https://a.co/d/eaV1CzE 
  • Build a Business, Not a Job by David Finkel - https://a.co/d/8VLvpGb 

Apps & Technologies:
  • Loom – For recording training videos and screen shares.
  • Freedom App – Blocks distractions and creates focus time.
  • Notion – AI-powered project management and note-taking.
  • Teramind – Employee monitoring software for productivity tracking.
  • RingCentral – Cloud-based phone system with call recording.
  • VPN Services – Used for secure data protection in remote work.

Websites
  • Legal Pat - Technology and automation for law firms - https://legalpat.com/ 


About Guest:

Anna Lautenschlaeger is a seasoned offshore staffing professional, an author of a book on Hiring & Managing Virtual Assistants, and a proud group leader of ProVisors Delray 1, and a leadership team member of ProVisors Boca 2 and BNi Business Exchange chapters.  

For General Remote Assistants visit - https://thelaulau.com/

For Remote Paralegals visit - https://laulau.us


About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.


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