Startup To Scale

134. Align Your Vision and Sales Strategy


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Is your company vision aligned with how you’re growing your business and choosing your sales channel strategy? If it’s not, you’ll find yourself on a journey that you didn’t intend to and that takes away your energy. Join me for a conversation with Caroline Grace, a retail strategist for Emerging CPG Brands | Founder & CEO of Product & Prosper.

We discuss how to create a clear vision for the way you want to design your journey as a founder, the key foundational steps you need to build as a business, and creating a sales channel strategy that aligns with that. There’s lots of amazing content in this episode, so let’s dive in.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

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