In this episode of Great Practice, Great Life®, Steve Riley welcomes back content marketing guru Robert Rose for a powerful conversation tailored to attorneys and law firm owners looking to improve their marketing strategy.

Robert shares how lawyers can turn their natural communication strengths, advocacy, storytelling, and clarity into a winning content marketing strategy. His tips are practical, achievable, and designed for busy professionals.

Many small and solo law firms rely almost exclusively on referrals. While referrals are important, they aren’t a full marketing plan. Robert explains why a consistent and structured marketing strategy is critical for growth. He shares how attorneys often treat marketing as an occasional task instead of a business function and how to change that.

You’ll learn why templated, generic marketing content usually fails, and what to do instead. Steve and Robert dive into how to create authentic, targeted content that speaks to your ideal clients. Whether you’re using LinkedIn to connect with professionals or Facebook for a broader reach, your content should reflect your voice and values.

The episode also explores how referral partnerships and social media can complement content marketing to elevate your firm’s visibility and authority. Robert offers simple ways to get started—without overwhelming your schedule or sacrificing billable hours.

If you’re tired of wasting time and money on marketing that doesn’t work, this episode is your roadmap to doing it right.

In this episode, you will hear:

• Strategies for small law firms to leverage content marketing, featuring insights from expert Robert Rose
• Transforming lawyers' advocacy and storytelling skills into effective content marketing tools
• Overcoming misconceptions about marketing as a sporadic activity
• The importance of a consistent, structured approach
• Utilizing social media and referral partnerships to enhance law firm presence and brand voice
• Emphasizing personalized, creative marketing strategies over templated approaches
• Aligning marketing efforts with personal and professional satisfaction for attorneys
• Addressing common challenges and pitfalls in law firm marketing, including a lack of strategy and fear of commoditization

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Supporting Resources:

• Robert Rose: robertrose.net
• Robert Rose LinkedIn: www.linkedin.com/in/robrose
• Seventh Bear: seventhbear.com
• Request a free discovery call with Robert Rose! atticusadvantage.com/robertrose
• Episode 083: Content Marketing for Lawyers with Robert Rose: atticusadvantage.com/podcast/mastering-content-marketing-for-small-and-solo-law-firms
• Episode 029: Just Because Every Other Lawyer is Doing It Doesn’t Mean You Should with Robert Rose:  atticusadvantage.com/podcast/just-because-every-other-lawyer-is-doing-it-doesnt-mean-you-should-with-robert-rose
• Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose: www.amazon.com/Content-Marketing-Strategy-Harness-Brands/dp/1398611506
• Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Robert Rose: www.amazon.com/Killing-Marketing-Innovative-Businesses-Turning/dp/1260026426
• The Summit: atticussummit.com
• Workshop: Grow Your Practice With AI:  atticusadvantage.com/workshops/grow-your-law-practice-with-ai

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.