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As a 4th-generation owner of a roofing company, Sherri Miles-Foley had zero intention of entering her family’s roofing business, Miles Roofing, early on. However, after working for another roofing company and growing her confidence, she jumped back into the family business and has helped the company reach its 111th year.

As you listen, you’ll discover how knowing who your customers are can impact your company’s Mission, Vision and Values. On top of that, you’ll find out how that can affect who you hire in your home improvement or home services business.