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#1379 How legendary copywriter Joe Sugarman gets his creativity
Last year I took a little bit of time off to go to my sister’s wedding on an estate in Hawaii, and when we got to this place, my wife looked out and she said, “This is gorgeous.” We’re from San Francisco and we’ve never seen so much grass. My brother looked around at the house where the wedding would take place and said, “This is giant. Forget the wedding, this is going to be an amazing experience with an amazing wedding on top of it.”
I looked at the house and I immediately zeroed in on the bookcase and I said, “Hey, that’s Joe Sugarman’s book. What’s that doing here? That’s the copywriter, the guy who used to sell those BluBlocker sunglasses on TV. I used to read his book instead of hanging out with my friends when I was in school.”
My sister said, “You know that guy? This is his place. This is his home where we’re doing the wedding.” I said, “Yeah, I know him. I studied him forever. I love him.” So I asked my sister’s new mother-in-law if she would introduce me so that I can have Joe Sugarman here on Mixergy to do an interview and here he is.
Joseph Sugarman is a legendary copywriter and bestselling author. His books include “AdWeek Copywriting Manual,” “Triggers,” and “Success Forces.”
Joseph Sugarman is a legendary copywriter and bestselling author. His books include “AdWeek Copywriting Manual,” “Triggers,” and “Success Forces.”
Sponsored by
trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now.
With Bench, you get a professional bookkeeping team to do your books for you and our simple, elegant software to review your finances. It’s everything you need to forget about your bookkeeping, without actually forgetting about your bookkeeping.
Upon signup, you’re paired with a team of dedicated bookkeepers who understand your business and use simple, intuitive software to balance your books. Each month you’ll receive tax-ready financials that give you a snapshot of the financial health of your business and make filing taxes a breeze.
Sign up at Bench and get 20% off for your first 6 months.
More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint
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By Andrew Warner
4.5
520520 ratings
Last year I took a little bit of time off to go to my sister’s wedding on an estate in Hawaii, and when we got to this place, my wife looked out and she said, “This is gorgeous.” We’re from San Francisco and we’ve never seen so much grass. My brother looked around at the house where the wedding would take place and said, “This is giant. Forget the wedding, this is going to be an amazing experience with an amazing wedding on top of it.”
I looked at the house and I immediately zeroed in on the bookcase and I said, “Hey, that’s Joe Sugarman’s book. What’s that doing here? That’s the copywriter, the guy who used to sell those BluBlocker sunglasses on TV. I used to read his book instead of hanging out with my friends when I was in school.”
My sister said, “You know that guy? This is his place. This is his home where we’re doing the wedding.” I said, “Yeah, I know him. I studied him forever. I love him.” So I asked my sister’s new mother-in-law if she would introduce me so that I can have Joe Sugarman here on Mixergy to do an interview and here he is.
Joseph Sugarman is a legendary copywriter and bestselling author. His books include “AdWeek Copywriting Manual,” “Triggers,” and “Success Forces.”
Joseph Sugarman is a legendary copywriter and bestselling author. His books include “AdWeek Copywriting Manual,” “Triggers,” and “Success Forces.”
Sponsored by
trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now.
With Bench, you get a professional bookkeeping team to do your books for you and our simple, elegant software to review your finances. It’s everything you need to forget about your bookkeeping, without actually forgetting about your bookkeeping.
Upon signup, you’re paired with a team of dedicated bookkeepers who understand your business and use simple, intuitive software to balance your books. Each month you’ll receive tax-ready financials that give you a snapshot of the financial health of your business and make filing taxes a breeze.
Sign up at Bench and get 20% off for your first 6 months.
More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint
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