We finally got Caleb Parker in the hot seat! If you know Caleb, you know—he's a flex space industry leader, a branding expert, and the voice behind the Brave Ideas podcast. Caleb joins us to talk about his journey from IWG to launching multiple companies, the critical role of brand and hospitality in the future of flex, and how he's building a business that he actually wants to work in.

In this episode, we cover:

• How Caleb got into the flex industry and what led him to London

• The power of branding and why it's more important than ever

• Why office space needs to focus on human experiences, not just desks

• The future of flex partnerships and why collaboration beats competition

• How to build a company culture that keeps people coming back

Caleb is one of the sharpest minds in the industry, and this conversation is packed with insights. Don't miss it!

Resources Mentioned in this Podcast:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

Caleb on LinkedIn

Brave Corp website

Brave Ideas podcast

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