The state of things right now isn't exactly predictable. Costs are up, people feel cautious about spending, and there's this underlying tension around money that's hard to ignore. If you're working full time and thinking about becoming a financial coach this year, or if you're already coaching and trying to figure out how to navigate 2026 without burning out, this episode is for you.

The good news? Flexibility is your competitive advantage right now. When your expenses are lean and your approach is strategic, you can be generous with clients, creative with pricing, and responsive to what people actually need. This isn't about playing small or operating from fear. It's about being the kind of financial leader who can adapt without compromising impact.

In this episode, we're talking about practical strategy for this season: why your full-time job might be the best business asset you have right now, how to design your coaching business around your actual life instead of an internet ideal, and what it means to maximize your three key resources (time, energy, and money) when you're already stretched thin.

If you've been feeling pressure to go all in, scale up, or match someone else's version of success, this episode will help you see that steadiness is strategy. And the steadiness you create for yourself is exactly what your clients are craving from you.

Links & Resources:

• Ultimate Growth Guide
• Join the Facebook group
• How to Create Buy-In Training(free)
• Episode 138: The State of People's Finances

Key Takeaways:

• Flexibility is your competitive advantage. When your expenses are lean, you can offer payment plans, adjust pricing, and respond to clients' real needs without financial pressure forcing your hand.
• Predictable income is a business strategy, not a compromise. Your full-time job gives you something full-time entrepreneurs don't have: the ability to plan, save, and give your business time to grow without crushing pressure.
• Your business doesn't need to be impressive to work. What matters is whether it fits your actual life, serves your clients well, and gives you something nothing else in your life currently gives you.
• Scarcity motivates action. Limited availability isn't a weakness. Instead, it cuts down on client indecisiveness and makes scheduling easier for everyone involved.
• Focus on activities that fill a gap only your business can fill. If your full-time job is high pressure, make your business fun and relaxed. If parenting feels thankless, let client appreciation fuel you.
• You have to claim what you need and ask for it specifically. The hardest help to ask for is often just space, permission to focus on your business for a Saturday morning without guilt.
• Steadiness is what your clients are craving right now. By creating it for yourself first, you bring that same grounded energy into every coaching session.