"The more people are becoming authentic, bolder, raw, and real, the more they want more of it because it is more identifiable than when everything's perfect." - Jen Groover

How do you become your own brand in the new media? Modern society has its own say for being different and bold. In this episode, Jen Groover shares what it takes to be authentic and to produce massive success in the end.   

Three Things We Learned

• Authenticity has various definitions

Because of our training, there are belief systems that we abide. But it does not always work. We can be authentic just the way we are in the new media. Unique ideas can shine brightly despite the oppositions, as in the case of Spanx Founder Sara Blakely.

• Existing ideas have untapped potentials

Creativity opens the door to greater possibilities. It knows no bounds. Existing ideas can be reimagined and transformed into outstanding ones.

• Influencer marketing is leading the way

Industry influencers have established a name for themselves in the categories they belong. Nowadays, partnering with them to market a brand has become widely popular. They have the power to reach the information you desire.

With the rise of social media and other marketing platforms, people can already choose any information they want. They also get to choose which type of authenticity they want to see or hear from.

Despite how rude the language is, people still enjoy the message they receive. As Jen puts it, people can identify with it better when not everything is perfect.

Bio

Empowerment and Business Expert, Creator of The Butler Bag, Author of “What If? & Why Not?”, Motivational Speaker, Entrepreneur, Spokesperson & Media Contributor

Jen Groover has been tagged by SUCCESS Magazine as a “One-Woman Brand”, a “Creativity and Innovation Guru”, and a leading “Serial Entrepreneur” by Entrepreneur Magazine. Jen Groover’s name has quickly become synonymous with innovation, entrepreneurship and evolution. She has gone from guest-hosting television spots, to inking deals with some of the industry’s biggest heavyweights. Jen recently made history at the New York Stock Exchange, as a member of the first all-female group to ring the opening bell, representing women’s leadership and economic independence. Her influence and leadership has aligned her with amazing brands, such as USANA Health Sciences, Avon, Verizon and SkyMall, for which she acts as a spokeswoman.

Her success skyrocketed with the creation of the Butler Bag, the world’s first compartmentalized handbag, and has not stopped since. Jen spring-boarded the Butler Bag’s success into a...