In episode 14 of the Smart in Public podcast, the Katies explore the evolving role of the Chief Communications Officer (CCO) and the importance of succession planning in communications. They discuss the rise of CCOs in the C-suite, the new 'CCO plus' role that encompasses a broader range of responsibilities, and the skills needed to prepare for a CCO position. The conversation also delves into the recent Jaguar rebrand and the controversial ad campaign that sparked discussions about brand strategy and audience engagement.

Episode links:

• Axios Communicator Article
• Sign up for the Axios Communicators Newsletter  

Timestamps

• 02:43 - The Evolving Role of the Chief Communications Officer (CCO)
• 10:14 - Succession Planning in Communications
• 19:22 - The Future of Communications Teams and CCO Responsibilities
• 26:53 - The Importance of CEO-Communications Partnership
• 29:19 - Analyzing Jaguar's Controversial Ad Campaign
• 33:59 - Shifting Brand Identity and Audience Perception
• 36:49 - Speculation on Jaguar's Future Strategy

Connect with us on:

• Instagram
• TikTok
• Web

Have a topic or a guest idea? Email us at [email protected]