Doug Smith, Senior Vice President of Franchise Development at BELFOR Franchise Group, and D’Wayne Tanner, Vice President of Franchise Development within BELFOR Franchise Group talk about how franchising has become a mainstream, accepted path to business ownership. They highlight franchising as a safer route to entrepreneurship, where franchisors have already made and learned from mistakes, providing a structured framework for new business owners. They participate in a "one-minute brand dash," where they briefly highlight 11 different brands in a rapid-fire speed round.

Doug and  D’Wayne discuss how the top-performing franchisees in this home service company share a strong focus on customer service. They are comfortable working with people, especially in customers' homes, which are considered personal sanctuaries. While prior sales or marketing experience isn't necessary, being at ease in conversations and interacting with clients is a key trait they look for in candidates. They add that younger people, in their twenties and thirties, are increasingly jumping into entrepreneurship and franchise ownership, breaking the stereotype that it's only for older individuals. 

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