Bennett Byerley launched Verb Energy with three friends out of a dorm room at Yale, cooking and delivering caffeinated bars to friends for studying. From there, they’ve scaled their business to target precisely what their customers want – personalized communications and ordering via text, flexible and easy to use subscription models, and exciting new flavors and have no intention of stopping.

Verb Energy is a text-to-order energy brand that delivers healthy, tasty energy bars with the same amount of caffeine as a shot of espresso, but through all-natural ingredients, straight to your doorstep. At the core of the brand is the belief that there is nothing more powerful than human energy and that when a person feels their best, they can do amazing things.

They started Verb to make people feel incredible by delivering energy in a healthy, convenient, and delightful way. Now, they are striving to change the way people get their energy and bring more humanity to how companies interact with people.

I invited Bennett onto the podcast to share his inspirational tech startup story, which began in a Yale dorm room. I also learn how they’ve scaled their business to target precisely what their customers want – personalized communications and order via text, flexible and easy to use subscription models, and exciting new flavors and have no intention of stopping.

The Boston-based startup has raised more than $5 million from Global Founders Capital, with Nebari Ventures, Great Oaks, Supernode Ventures, FJ Labs, Kevin Ryan, and other strategic angel investors.