Successful marketing hinges on the principle of asking enough questions and asking the right questions. 

Think about it. 

We can all remember marketing campaigns that went sideways because the wrong questions were asked, and as a result, not enough relevant information was available to get it right 

Matt Seltzer, Market Researcher and Founder of S2 Research, is an expert at asking the right questions, and in this episode, he offers his insights on the topic. 

We discuss: 

- The importance of research in marketing 

- How to move past roadblocks 

- How agencies and clients evaluate ROI 

- How agencies can level up their research game 

Resources mentioned during the podcast: 

- The Creative Catalyst: How to Create Better Marketing By Asking (And Answering) Better Marketing Questions 

- Reach out to Matt at [email protected] 

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website. 

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