April 10, 2017

#1433 How physical products convert to online continuity membership sales

1 hour 31 minutes

Today’s guest sells things like flashlights but apparently the big revenue doesn’t come from the flashlights but the continuity service he sells afterwards.

So, you buy a flashlight and you sign yourself up for some kind of membership where he charges you on a regular basis for content he delivers to you online. You can see how the margins on that are better than a physical product. I want to understand what the business is behind it.

Trey Lewellen is the founder of Lumitact tactical flashlights.

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By Andrew Warner

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