Truth, Lies and Work

144. Why Trump won, Nike's 'new' CEO and engaging seasonal staff. PLUS! Wistia CEO Chris Savage's Hot Take on B2B influencers


Listen Later

Welcome to Truth, Lies & Work, the award-winning psychology podcast brought to you by the HubSpot Podcast Network.


Join your hosts, Leanne Elliott, business psychologist, and Al Elliott, business owner, as they dive into the latest trends in B2B influencer marketing, the challenges of blending personal brand with professional communication, and, of course, we tackle your burning workplace questions in our famous Workplace Surgery.


Segment 1: News Round-up


Donald Trump’s 2024 Election Victory

We break down the psychological responses to Donald Trump’s victory and the reactions from both sides of the political spectrum.


Nike’s ‘Company Lifer’ CEO

Elliott Hill’s return to Nike as CEO after a 32-year career has sparked debate: Should companies promote from within or bring in fresh faces from outside?


Encore’s Innovative Overtime Savings Program

We explore how Encore is helping their seasonal workers by introducing an overtime savings program that’s boosting retention by 14%.


Segment 2: Hot Take with Chris Savage


Chris Savage, co-founder of Wistia, discusses his hot take on the rise of B2B influencers. He explains why B2B content creators are the future, sharing how these individuals, like Dave Gerhart and Scott Clary, are transforming the marketing landscape and why businesses should pay attention.


Key points from Chris’ Hot Take:


  1. The rise of B2B influencers and how they’re reshaping marketing strategies.
  2. How content creators in the B2B space can have a meaningful impact on businesses.
  3. The future of founder branding in the B2B sector.

  4. Segment 3: Workplace Surgery


    Company Culture Post-Acquisition

    A listener’s company was recently acquired by a larger firm, and they’re seeing their company culture change drastically.


    Adapting to Green Initiatives

    A business faces a generational divide as younger employees push for faster green initiatives, but the older workforce resists change.


    Understanding a Jekyll-and-Hyde Boss

    A listener struggles with their boss’s inconsistent behavior, switching from harsh and demanding at work to kind and patient in personal settings.


    Connect with Chris Savage:

    • Visit Chris’s company, Wistia
    • Follow Chris on LinkedIn for updates and insights.
    • Listen to his podcast Talking Too Loud for more on building human-centric brands.


    • Support with Mental Health and Well-being

      If any of the topics in this episode have affected you, or if you need mental health support, please reach out to one of the following resources:


      • UK: Mind offers mental health support and information. For those in distress, call Samaritans at 116 123 or email [email protected].
      • US: Contact the National Suicide Prevention Lifeline at 1-800-273-TALK or text HOME to 741741 to connect with a crisis counselor.
      • Rest of the World: Visit Befrienders Worldwide to find a helpline in your country.


        Connect with Truth, Lies & Work


        • YouTube: Truth, Lies & Work YouTube Channel
        • TikTok: Truth, Lies & Work TikTok
        • Instagram: Truth, Lies & Work Instagram
        • LinkedIn: Truth, Lies & Work LinkedIn
        • Connect with Al Elliott: LinkedIn
        • Connect with Leanne Elliott: LinkedIn
        • Email: Reach out at [email protected]
        • Book a Meeting: Schedule a meeting with Al & Leanne here.
        • ...more
          View all episodesView all episodes
          Download on the App Store

          Truth, Lies and WorkBy HubSpot Podcast Network

          • 5
          • 5
          • 5
          • 5
          • 5

          5

          30 ratings


          More shows like Truth, Lies and Work

          View all
          This is Money Podcast by This is Money

          This is Money Podcast

          43 Listeners

          The Meaningful Money Personal Finance Podcast by Pete Matthew

          The Meaningful Money Personal Finance Podcast

          92 Listeners

          CIPD by CIPD

          CIPD

          17 Listeners

          Eat Sleep Work Repeat - better workplace culture by brucedaisley.com

          Eat Sleep Work Repeat - better workplace culture

          288 Listeners

          The Diary Of A CEO with Steven Bartlett by DOAC

          The Diary Of A CEO with Steven Bartlett

          8,961 Listeners

          Feel Better, Live More with Dr Rangan Chatterjee by Dr Rangan Chatterjee: GP & Author

          Feel Better, Live More with Dr Rangan Chatterjee

          3,929 Listeners

          Happy Place by Fearne Cotton

          Happy Place

          1,104 Listeners

          How To Fail With Elizabeth Day by Elizabeth Day and Sony Music Entertainment

          How To Fail With Elizabeth Day

          1,278 Listeners

          Nudge by Phill Agnew

          Nudge

          179 Listeners

          The High Performance Podcast by High Performance

          The High Performance Podcast

          622 Listeners

          The Green Insider Powered by eRENEWABLE by The Green Insider Powered by eRENEWABLE

          The Green Insider Powered by eRENEWABLE

          54 Listeners

          Switch Your Money On by Hargreaves Lansdown

          Switch Your Money On

          4 Listeners

          ZOE Science & Nutrition by ZOE

          ZOE Science & Nutrition

          2,092 Listeners

          The Mel Robbins Podcast by Mel Robbins

          The Mel Robbins Podcast

          20,203 Listeners

          Making Money by Damien Jordan & Timeyin Akerele from Most

          Making Money

          10 Listeners