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Are you rolling out the red carpet for your new subscribers - or just ghosting them after they grab your freebie? In this episode, I’m pulling back the curtain on one of the most powerful tools in your digital product business: the automated email welcome sequence. If you’ve ever wondered how to turn a casual freebie-grabber into a loyal fan, and eventually a paying customer, this is the strategy you’ve been waiting for.

I walk you through the exact five-email framework I use to build connection, deliver value, and warm up subscribers for future sales…all without sounding like a robot or sleazy salesperson. You’ll learn the purpose behind each email, how to weave in your story and offers authentically, and why starting simple can still get you serious results. Plus, I share how I personally set this up inside my email marketing platform, Kit (without wanting to chuck my laptop out the window).

This isn’t about writing perfect emails or nailing it on your first try. It’s about building a system that works behind the scenes to welcome, nurture, and sell while you focus on creating and serving. Whether you’re brand new to email marketing or finally ready to automate this crucial step, this episode will give you the push, and the plan, you need to get started!

01:50 - Why having an email welcome sequence is so important for your business

06:43 - How and why to automate your email welcome sequence, plus what to include in each email

15:07 -  The tech set up behind an effective welcome sequence

19:52 - My best advice for testing your sequence automations - don’t skip this!

Links & Resources:

• Kit - affiliate link
• Liz Wilcox's Welcome Sequence Workshop - affiliate link 
• Nicole Kepic's Red Carpet Welcome Sequence - affiliate link 
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode145

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward. 

 ➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything