This week on Leaders of the West, Mentor March continues with Jillian Murphy, a sales strategist and former food and beverage distribution executive who helped bring brands like Boom Chicka Pop, PopCorners, and Health-Ade Kombucha to market. Jillian shares how she transitioned from corporate sales into building her own multi-seven-figure consulting business and what it really takes for products to stand out and scale in retail.

We also talk about simplifying business growth, the importance of relationship capital, and why entrepreneurs need to focus on the right audience instead of trying to sell to everyone. From 90-day business sprints to believing in the product you sell, this conversation is full of practical insight for anyone building a brand or growing a business.

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