The events of the year have proven that video as a business tool is a must-have. The global “safer at home” orders have sped its growth, with the power of video growing exponentially and putting traditional media in the catch-up phase. But what’s next for the category as we head into the unknowns of 2021? According to Brightcove, the global leader in video for business, video media usage has been up 40% year over year for the majority of 2020 - establishing that the future for all organizations, from entertainment and sports to retail, enterprise, media publishing and more, is rooted in video.

Brightcove recently released its Global Video Index Year in Review, which showcases video data throughout 2020 and what this means for video in 2021. Brightcove CEO Jeff Ray talks about the evolving trends of video as a necessary medium for storytelling and how businesses need to utilize it in 2021 to remain competitive and profitable. Jeff also shares how he saw an opportunity to seize on an evolutionary moment in time through video. Over the past year, Jeff has worked with partners across categories, including major events like the Tribeca Film Festival, NAB Show, and even Willie Nelson’s “A Night in Austin” COVID-19 aid benefit, as well as organizations like Cvent, DocuSign and ServiceNow to help them pivot to video during the pandemic and remain connected and engaged with audiences.

Jeff discusses specific data from the report on how video usage has increased in different industries this year, as well as insights into how organizations need to use video in order to grow.