Having the hard conversation between agency and client around what they collectively want success to look like isn’t the simplest task — and it’s exactly why the conversation isn’t had more often.

Sometimes what the client wants just isn’t realistic.

In this episode, I speak with Gogi Gupta, Founder at Gupta Media, about these hard conversations and why avoidance is setting unrealistic expectations on both sides.

We discuss:

- Why siloing causes disconnect between agency & client

- Why hard conversations aren’t occurring

- Guiding the client journey w/ education

- Advice for agencies looking to start these hard conversations

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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