In this conversation, Jessica Rasdall shares her journey from a traumatic event to becoming a professional speaker and eventually starting the Speak to Scale agency. She discusses the evolution of her speaking career and how she helps business owners share their stories effectively. Jessica also talks about the transition to her new direction and the impact of the agency on her clients. She emphasizes the importance of following what feels aligned and letting go of old stories to embrace new chapters. In this conversation, Jessica Rasdall and Elizabeth Henson discuss various aspects of speaking engagements and business interactions. They emphasize the power of creating something people didn't know they wanted and the value of expertise and sharing knowledge. They also highlight the benefits of podcast interviews and press placements in generating new content ideas. The importance of gratitude, building relationships, and the etiquette of rejection emails are discussed. The role of virtual assistants in speaker outreach and the impact of email etiquette on business perception are explored. They also delve into the significance of authenticity and leading with vision in finding one's sweet spot. Finally, they discuss the process of crafting effective stories for speaking engagements.