Startup To Scale

150. How Retail E-Commerce Can Help Achieve Your Retail Goals


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As you launch into new retailers, what tools do you have to drive sales and velocity outside of the store? Retail E-commerce is a new marketing category that’s recently grown, which can help you make all your digital marketing shoppable. I talk with Louis Condon at Pear Commerce on exactly how to utilize it to:

  • Driving Trial and Discovery
  • Velocity and increasing sell through
  • Key sales boosts at launch and for category reviews
  • Increasing volume to move inventory

Visit Pear Commerce
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Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

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