Over the last few years, podcast listenership has exploded. As a result, many companies are adopting this medium to boost their content marketing efforts. 

But with more people entering the podcast game, it’s becoming harder and harder to gain traction. 

So, how do you develop a podcast that resonates from the start and rises above the noise? 

Harry Morton , CEO of Lower Street Media , joins the show to share tips and tricks for crafting a compelling podcast format and strategies for standing out in a crowded marketplace. 

We discuss:

- How the podcasting world has changed over the last few years

- How to create a podcast that resonates and measure its success

- Strategies for monetizing your podcast

- Predictions for the future 

Mentioned during the podcast:

- PodcastingwithHarry.com 

-Tweet at Harry: @podcastharry  

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts , Spotify , or on our website .

Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.