It’s so important to have a plan for your marketing. Before you work on any kind of creatives or develop any campaigns, you first need to understand the different segments of the audience and then tailor your content for each. The same marketing will not work for all types of people and if you don’t take this into account in the beginning, your efforts will fall flat. 

Today we’ll go over the 5 level of public awareness and what kind of marketing you need to do in order to reach each one. Once you start taking care of all five, you’ll get a consistent flow of leads into your business ongoing.