Did you know that Gen Z is increasingly turning to social media over Google for brand research?! 

So, how do we reach those potential customers successfully? 🤔

Enter: UGC, or User Generated Content! 

In this episode, Candace chats with Pamela Keniston, founder of Big Paws Marketing, to explore the game-changing potential of User Generated Content (UGC).

And with the growing statistic of social media research that's happening daily, understanding UGC isn't just trendy—it's essential for pet business growth! 

In this episode, you'll learn:

🐶 What UGC is and why it generates 10x more engagement than branded content

🐶 How to encourage customers to create content for your pet business (did we mention this can be FREE marketing?!)

🐶 The difference between customer UGC and influencer partnerships.

🐶 Why "social SEO" matters and how to dominate your category's share of voice (and yes, we will define "share of voice!") 

🐶 Practical strategies for measuring UGC success beyond traditional metrics.

Marketing is ever-changing, and Pamela has a pulse on where it is, where it’s going, and how you can adapt! Listen in to learn how to transform your social media strategy from basic promotional posts to engaging, community-driven content that resonates with modern pet parents.

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