Are you worried about building a legacy for your family with your marketing agency? If so, working with your adult children may be the answer! In this episode of the Innovative Agency podcast, guest Sophie Gibson shares that she’s breathing easier since her children have joined her agency. She is the founder, CEO, and force behind VIVO. During our conversation, Sophie covers the benefits and struggles of working with your children, and if your kids really need the same structure as other employees.

What you will learn in this episode:

• How Sophie started her agency when she had a 5-week old newborn
• How has the integration of personal and professional lives changed in recent years
• Why does the time and place we are living impact the way we experience situations
• What has recently caused us to become more culturally conscious
• How Sophie has seen budgets change for culturally diverse marketing campaigns
• What challenges and benefits stem from having adult children in your business
• Why do adult children need the same processes and systems as other employees

Bio

Pioneer in the Digital World and respected expert in digital communications. Sophie Gibson is the Founder and President of VIVO360, Inc. and the driving force behind the Digital Creative Agency she formed 20 years ago. Today, VIVO360 continues to deliver exceptional digital, marketing and technology solutions to some of the World’s most influential brands, including; Voya Financial, Delta Air Lines, Turner Broadcasting, The City of Atlanta, and Hartsfield-Jackson Atlanta International Airport.

The Agency attracts and inspires like-minded professionals, who are knowledgeable and innovative achievers and make VIVO360 a force to reckon with in the world of digital communications. Sophie and her team focus on understanding their clients’ businesses and the user experience of clients’ customers, resulting in more web traffic, more leads, more business, more revenue, and greater overall positive global impact for our clients.

Sophie’s passion professionally is meeting and learning from extraordinary leaders around the world and sharing innovative ideas on the disruptive forces reshaping the global economy and helping her clients to adapt to changing conditions that create long-term value for the companies and organizations they lead.

Sophie is also the founder, host and moderator of Reach Your Higher Self, a truly interactive organization aimed at exploring and inspiring conversations about a myriad of spiritual teachings and principles. In addition, she spearheads Show You Care; a non-profit organization dedicated to educating and building awareness about sexual, verbal, and emotional abuse.

Resources:

• Website: www.vivotheagency.com
• LinkedIn: linkedin.com/in/sophiegibson
• Facebook: facebook.com/vivotheagency
• Twitter: twitter.com/vivotheagency
• Email: [email protected]
• Phone: 404-784-4688