Wondering how big agencies like VaynerX keep up the pace while rapidly growing? In this episode of the Innovative Agency podcast, guest Marc Yudkin discusses how to maintain structure and process without slowing down. He is the Chief Operating Officer & General Counsel of VaynerX. During our conversation, Marc shares thoughts on recruitment/retainment challenges, and key skill sets needed to be a successful leader.

What you will learn in this episode:

• How to maintain structure and operations while experiencing rapid growth
• Why trusting your gut is critical in being a successful agency leader
• What the #1 problem is in the agency world right now
• How well-known agencies like VaynerX are handling talent recruitment and retainment challenges
• What key skillset is needed by managers looking to focus on employee retention
• How to help employees of all levels ideate and contribute creatively
• What visionary leaders need to do to understand operations
• How fear impacts the success of your agency

Bio

Marc Yudkin is currently the Chief Operating Officer & General Counsel of VaynerX, LLC - the parent company of various international digital marketing and advertising businesses including VaynerMedia, The Gallery Media Group, VaynerProductions, and Tracer Labs, LLC. As Chief Operating Officer and General Counsel for all of these businesses, Marc is responsible for all of the Company’s global operations, acquisitions, employee relations issues, and other matters relating to the overall operation of a 900-person global agency. Marc also ensures that services provided adhere to the many regulations and guidelines promulgated by governmental authorities and other self-regulatory bodies.

In January of 2020, Marc received an Icon Award as one of the top 100 US Corporate Counsels. He has been a guest lecturer at New York Law School and Pace University School of Law and previously presented at the Annual Meeting of the New York State Bar Association.

Marc was appointed Chief Operating Officer in 2020 after serving as the Company's General Counsel for the previous eight years. Prior to becoming General Counsel of VaynerX, Marc was at Riker, Danzig, Scherer, Hyland & Perretti, LLP where he was selected by his peers as a New Jersey Super Lawyer for four straight years. His practice focused on representing middle-market companies on a wide scope of advertising, intellectual property, and transactional matters, including; private equity and venture capital financing, mergers and acquisitions, and joint venture arrangements.

He earned his J.D from Emory University School of Law and his B.A. from the State University of New York at Binghamton where he double majored in Philosophy, Politics, and Law and Economics. Marc currently resides in New Jersey and is admitted to practice law in the States of New York, New Jersey, and Georgia.

Resources:

• Website: https://vaynerx.com/
• LinkedIn:
  • https://www.linkedin.com/in/marc-yudkin-81400670/
  • https://www.linkedin.com/company/vaynermedia/people/
• Facebook: https://www.facebook.com/VaynerMedia/
• Twitter: https://twitter.com/vaynermedia