When you do anything for your business, the words you use are super important to help you convey the proper message, attract the right people and to convert them into paying customers who want to use your services again and again. The copy on your website, in your emails and in all of your advertising and promotional materials can greatly impact the overall success of your pet business. 

In this episode, Fern shares some impactful copywriting tips and best practices that will improve your brand image, bring in new customers and make a stronger connection with the general public.