Every business decision you make has three stakeholders, and most coaches only think about one or two of them. That's usually why the decisions feel so hard.

Pricing, marketing, who to hire, what to say yes to, what to say no to. If you've been going back and forth on a decision for weeks (or months), the problem is rarely the decision itself. It's that you don't have a clear way to think about it.

In this episode, I teach you the Three Lens Framework, the thinking tool I use for every business decision I make. I walk through why business decisions feel overwhelming when you're missing one of the lenses, break down what each lens is asking you to consider, and then show you how the whole thing works using a real question I get all the time from coaches: "Should I list my prices on my website?"

There's no universal right answer to that question. But there is a right answer for you, and the framework will help you find it.

The Three-Lens Framework is also the backbone of The Builder, a free course that walks you through eight foundational business decisions every coach has to make.

Links & Resources

• The Builder (free course)
• Episode 84: Interview with Haley and Justin Price of Avocado Toast
• Financial Coaching Essentials