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#1545 Solving the problem of lifecycle engagement
It’s not that hard to get downloads for your app. What is hard is to get people to remember to keep coming back and using your it.
The retention is so hard. Today’s guest is an entrepreneur who understood that pain long before other app makers and digital brands understood it.
He created a company to help solve that problem. Bill Magnuson is the founder of Braze, a lifecycle engagement platform empowers brands to humanize connections with customers, resulting in better experiences and retention.
I invited him here to find out how he understood the problem and built a company to solve it.
Bill Magnuson is the founder of Braze, a lifecycle engagement platform empowers brands to humanize connections with customers, resulting in better experiences and retention.
Sponsored by
Toptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now.
HostGator is your one-stop shop for all things web hosting. From design and marketing services to easy-to-use website builders, they are with you every step of the way. Thanks to their 24/7 – 365 days a year live support – which you can get via chat, phone and email – any and all questions you have can be answered in no time at all.
HostGator offers unlimited disk space and bandwidth, an easy to use control panel, one click WordPress installs and more.
More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint
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By Andrew Warner
4.5
520520 ratings
It’s not that hard to get downloads for your app. What is hard is to get people to remember to keep coming back and using your it.
The retention is so hard. Today’s guest is an entrepreneur who understood that pain long before other app makers and digital brands understood it.
He created a company to help solve that problem. Bill Magnuson is the founder of Braze, a lifecycle engagement platform empowers brands to humanize connections with customers, resulting in better experiences and retention.
I invited him here to find out how he understood the problem and built a company to solve it.
Bill Magnuson is the founder of Braze, a lifecycle engagement platform empowers brands to humanize connections with customers, resulting in better experiences and retention.
Sponsored by
Toptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now.
HostGator is your one-stop shop for all things web hosting. From design and marketing services to easy-to-use website builders, they are with you every step of the way. Thanks to their 24/7 – 365 days a year live support – which you can get via chat, phone and email – any and all questions you have can be answered in no time at all.
HostGator offers unlimited disk space and bandwidth, an easy to use control panel, one click WordPress installs and more.
More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint
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