Many brands are starting podcasts and are then disappointed by the number of downloads. One way to maximize your podcasting is by live-streaming the recordings to your existing social communities like Twitter, LinkedIn, Facebook, and YouTube. Other channels to consider include Clubhouse, Twitter Spaces, and Amazon Live.

In his fourth book, "Going Live", Christoph Trappe covers how any brand can make live streaming part of their content strategy and integrate it into Create Once, Publish Everywhere. I invited Christoph on to the podcast to talks about his book and his authentic storytelling project.

We discuss why and how live streaming can give your brand a competitive advantage and how to show your brand's authenticity and humanness. We also talk about the technologies and strategies that will help you build your success.