Christopher Lochhead, Author of Play Bigger and Host of the Lochhead On Marketing Podcast, joined Chris for an episode of State of Demand Gen. They shared insights on category design, what makes a legendary marketer, and why marketing is just sales at scale. Lochhead shared his thoughts and examples on why categories make brands as well as how to understand if a company really gets marketing. Disclaimer: This episode contains explicit language.

Christopher Lochhead, Author of Play Bigger and Host of the Lochhead On Marketing Podcast, joined Chris for an episode of State of Demand Gen. They shared insights on category design, what makes a legendary marketer, and why marketing is just sales at scale. Lochhead shared his thoughts and examples on why categories make brands as well as how to understand if a company really gets marketing. Disclaimer: This episode contains explicit language.

Christopher Lochhead, Author of Play Bigger and Host of the Lochhead On Marketing Podcast, joined Chris for an episode of State of Demand Gen. They shared insights on category design, what makes a legendary marketer, and why marketing is just sales at scale. Lochhead shared his thoughts and examples on why categories make brands as well as how to understand if a company really gets marketing.&nbsp;Disclaimer: This episode contains explicit language.&nbsp;&nbsp;

156 - Why Marketing Is Just Sales At Scale | Christopher Lochhead

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

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Marketing

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

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156 - Why Marketing Is Just Sales At Scale | Christopher Lochhead

156 - Why Marketing Is Just Sales At Scale | Christopher Lochhead

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