The art of selling doesn't always come naturally to jewellers, but there are certain strategies you can learn to make your selling more effective. In this episode, Susannah Lovis shares some of her favourite questions to ask customers, tips for engaging with people in person and online, and more. Susannah is the owner of the vintage jewellery store Susannah Lovis Jewellers, and she has so many excellent insights to share!

Episode Description:

• Today we're talking with vintage jewellery specialist Susannah Lovis (1:34)
• How did you get interested in the jewellery business? (2:47)
• What's the difference between antique and vintage? (9:59)
• Can you share some tips for selling jewellery? (13:00)
• What questions do you ask customers to help sell in person? (17:52)
• How do you approach selling online? (24:01)
• What have you learned while building your team? (27:36)
• What's next for you and your business? (31:08)
• How have you grown your Instagram? (32:18)
• What are some of your favourite pieces to sell? (34:18)
• Where to find Susannah (36:55)

Resources:

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Order your copy of "Start and Grow a Profitable Jewellery Business"

Susannah's Website

Follow Susannah on Instagram

Find Jewellers Academy on Instagram and Facebook