Premium gourmet candles that you custom mix come with the little details that make you never want to go back to candles off the shelf – superior pens to decorate the label, premium-grade tissue that wrap the candles, even the apron of the store attendants and the way they do their greeting. Every one of those things reflects on the overall brand and the product quality.  Steve Weaver, owner of Candle Lab, makes sure they’re not just selling $21 candles but also creating a unique customer experience and a quality natural product. Steve shares their journey and how they’re always finding ways to continuously and relentlessly audit that experience which has been incredibly valuable to get them where they are now.

 

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